This page is meant to be a descriptive resumé of my professional skills and personal interests; here you can also find links to other web resources about me. The following contents list gives you the quick links to my resumé skills and interests:

Information Architecture

I started working with the web in 1999 as a web designer, and as such I was directly working on the whole cycle of a web project. From the html coding to the graphics, and the print-outs and presentations for the client.

I soon became interested in aspects such as findability, usability, accessibility, and content optimization. Eventually I started specialising in designing onthologies, defining controlled vocabularies, and the implementation of taxonomies, and more generally in everything that has to do with the semantic web.

User Experience

A major part of my work as an information architect involves designing user experiences, from research in users' behaviour (web navigation, interaction with interfaces, search behaviours) to the design of the final GUI for web/mobile applications and web sites, through the provision of user journeys to development teams.

I have an international working experience, and experience working for multi-national projects; I have experience in rich media products localization matured in the videogames industry. I'm fluent in 4 languages (English, Spanish, French, Italian) as well as listening and reading understanding of Catalan.

Information Retrieval

I have experience in designing information retrieval strategies for web sites search engines, integrating companies' ontologies with users' browsing behaviour and business logics. This comprises the definition of information retrieval algorithms, the definition of the presentation layer, and the tuning of results ranking.

Data Visualization and Infographics

Making information effective and easy to understand is part of my background in communication and journalism — I have strong skills in adapting the message to the medium, and the target audience.

Content Management Systems

Working as a journaist for new media I have a deep understanding of Content Management Systems and editorial workflows, both in editorial and media centres. As an information architect I have proven experience in designing and integrating CMS with corporate information workflows and digital media assets for the web and mobile devices.

Content Strategy

With more than 10 years' working experience within new media, together with a background in communications and journalism, I have a strong understanding of the dynamics of the web, its history and evolution. As a content strategist I help organizations to understand and use all the potentialities of new media.

Content Optimization

A strong attention to detail and interest in communication led me to develop a full skillset in content strategy. I'm experienced in defining and covering a custom content lifecycle:

  • Analysis – Users language audit, content stakeholder interviews, competitive analysis, requirements gathering, content definition and mapping
  • Strategy – Ontology definition, establishing information and editorial workflow, voice and brand definition
  • Design – CMS customization, front end information planning, governance model, brand integration, SEO optimization
  • Maintenance – Editorial workshops, content quality auditing, analytics analysis

Digital Branding

I have a clear understanding of branding needs and marketing practices. I help organizations understand the potentiality of new media. A crucial aspect of my work is to help marketing professionals in planning, design and deploying a digital marketing strategy, on internal assets as well as on Social Networks and third party websites.

I have experience in working with major brands, across all major market sectors, and for a variety of media, such as TV, the web, and mobile devices.

SEO

Proven results in content optimization for SEO, I have a strong understanding of how to improve web visibility and search engines ranking.

Skills Review

Content inventory, strategy, and management. Records management, classification schemas and retention policies / Definition of Ontologies, Taxonomy development, mapping, and implementation. Implementing taxonomies in conjunction with navigation systems / Information Retrieval UX / Planning and development of CMS / Planning and overseeing user research, and usability tests / Solid expertise with deliverables: wireframes, mock ups, prototypes / Web content optimization for SEO / Professional communications experience. Excellent presentation skills / Professional experience in broadcast media / Fluent in: Italian, English, French, Spanish.